Events are a great way to cultivate support and attract new donors. But great events take a lot of planning, financial support and hard work. Before securing that banquet hall or scheduling those tee times, you need to ask yourself a few questions.
Network for Good partner Tom’s of Maine is kicking off its annual "50 States for Good" initiative to celebrate and reward nonprofits from across the country whose efforts are focused on lasting, positive change in the community.
Think about how many hours you spend online every day.
Now think about your supporters. These generous individuals are spending more and more time on the Internet all the time, and they're beginning to want--nay, expect!--that your organization meet them where they are to give them an opportunity to do good.
92% of organizations surveyed are using or plan to use email marketing this year -- the most popular advertising channel of all! So how does your message stand out in a more crowded inbox?
Everyone loves a good nonprofit video, but a video is meaningless if it doesn't help you meet your organizational goals -- build awareness, reach new supporters, raise money.
While we know there's no magic formula to turn a good video into dollars, we'll demonstrate examples and best practices in video fundraising.
Katya Andresen, Rebecca Higman, Kivi Leroux Miller
Online donors can be summed up with a phrase that would make an excellent soap opera title: The young and the generous. They tend to be under 40 and their gifts are around $100. Obviously, we want more donors like them. They account for most of our acquisition, and they are a leading source of new revenue for most nonprofits.