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Events

Planning and Executing Your Next Big Event

Joe Fazio, Liz Glover Wilson and Rebecca Higman

Events are a great way to cultivate support and attract new donors. But great events take a lot of planning, financial support and hard work. Before securing that banquet hall or scheduling those tee times, you need to ask yourself a few questions.

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How to Increase Attendance & Fundraising Results for Your Spring Fundraiser

Eric Schrader, Joe Fazio and Rebecca Higman

Thinking of hosting a spring gala, auction or golf tournament? Events can be a great way to reach supporters and raise money.

Before you start planning your event, you need to ask yourself a few questions.

1. What are you trying to accomplish? As much fun as events can be, you want to have a clear idea of what the end result should be.

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Using Social Media: 11 Steps to Success (NA'AMAT USA Convention)

Rebecca Higman

I had the pleasure to present to an audience at the 40TH NA'AMAT USA Convention in Boca Raton, Florida on July 14, 2010.

Download the presentation slides now!

Here is a recap of the topics covered:

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Apply to win funding through the Tom's of Maine "50 States for Good" Initiative

Julie Stofer

Network for Good partner Tom’s of Maine is kicking off its annual "50 States for Good" initiative to celebrate and reward nonprofits from across the country whose efforts are focused on lasting, positive change in the community.

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Is Your Nonprofit Facebook Page Worth It? Measurements and Analytics Techniques

Shabbir Imber Safdar and Shayna Englin

Download the audio recording, transcript and slides below Related Documents!

Most online marketers are struggling with how to measure social media. They're asking themselves the following questions:

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Brandraising: One Organization, Many Channels

Sarah Durham & Nancy E. Schwartz

Download the audio recording, transcript and slides below Related Documents!

As you expand the tools you use to communicate online and off, and staff's roles change, how do you ensure you're all speaking with one voice?

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8 Online Fundraising Changes You Must Make in 2010

Katya Andresen and Alia McKee Scott

Think about how many hours you spend online every day.

Now think about your supporters. These generous individuals are spending more and more time on the Internet all the time, and they're beginning to want--nay, expect!--that your organization meet them where they are to give them an opportunity to do good.

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4 Easy Steps to Better Email: Improve Your Results through Careful Testing

Heather Dixon and Rick Christ

92% of organizations surveyed are using or plan to use email marketing this year -- the most popular advertising channel of all! So how does your message stand out in a more crowded inbox?

Learn these basics of email message improvement:

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Lights, Camera, Fundraising Action! Using Video in the Fundraising Cycle

Elliot Greenberger & Davin Hutchins

Everyone loves a good nonprofit video, but a video is meaningless if it doesn't help you meet your organizational goals -- build awareness, reach new supporters, raise money.

While we know there's no magic formula to turn a good video into dollars, we'll demonstrate examples and best practices in video fundraising.

In this session you can expect:

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Online Donors: Why They Leave and How to Get Them Back

Katya Andresen, Rebecca Higman, Kivi Leroux Miller

Online donors can be summed up with a phrase that would make an excellent soap opera title: The young and the generous. They tend to be under 40 and their gifts are around $100. Obviously, we want more donors like them. They account for most of our acquisition, and they are a leading source of new revenue for most nonprofits.

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