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Events

Using Social Media: 11 Steps to Success (NA'AMAT USA Convention)

By Rebecca Higman: Jul 14, 2010

I had the pleasure to present to an audience at the 40TH NA'AMAT USA Convention in Boca Raton, Florida on July 14, 2010.

Download the presentation slides now!

Here is a recap of the topics covered:

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Apply to win funding through the Tom's of Maine "50 States for Good" Initiative

By Julie Stofer: Jun 10, 2010

Network for Good partner Tom’s of Maine is kicking off its annual "50 States for Good" initiative to celebrate and reward nonprofits from across the country whose efforts are focused on lasting, positive change in the community.

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Is Your Nonprofit Facebook Page Worth It? Measurements and Analytics Techniques

By Shabbir Imber Safdar and Shayna Englin: May 25, 2010

Download the audio recording, transcript and slides below Related Documents!

Most online marketers are struggling with how to measure social media. They're asking themselves the following questions:

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Brandraising: One Organization, Many Channels

By Sarah Durham & Nancy E. Schwartz: May 18, 2010

Download the audio recording, transcript and slides below Related Documents!

As you expand the tools you use to communicate online and off, and staff's roles change, how do you ensure you're all speaking with one voice?

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8 Online Fundraising Changes You Must Make in 2010

By Katya Andresen and Alia McKee Scott: May 4, 2010

Think about how many hours you spend online every day.

Now think about your supporters. These generous individuals are spending more and more time on the Internet all the time, and they're beginning to want--nay, expect!--that your organization meet them where they are to give them an opportunity to do good.

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4 Easy Steps to Better Email: Improve Your Results through Careful Testing

By Heather Dixon and Rick Christ: Apr 20, 2010

92% of organizations surveyed are using or plan to use email marketing this year -- the most popular advertising channel of all! So how does your message stand out in a more crowded inbox?

Learn these basics of email message improvement:

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Lights, Camera, Fundraising Action! Using Video in the Fundraising Cycle

By Elliot Greenberger & Davin Hutchins: Apr 6, 2010

Everyone loves a good nonprofit video, but a video is meaningless if it doesn't help you meet your organizational goals -- build awareness, reach new supporters, raise money.

While we know there's no magic formula to turn a good video into dollars, we'll demonstrate examples and best practices in video fundraising.

In this session you can expect:

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Online Donors: Why They Leave and How to Get Them Back

By Katya Andresen, Rebecca Higman, Kivi Leroux Miller: Mar 30, 2010

Online donors can be summed up with a phrase that would make an excellent soap opera title: The young and the generous. They tend to be under 40 and their gifts are around $100. Obviously, we want more donors like them. They account for most of our acquisition, and they are a leading source of new revenue for most nonprofits.

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Homer Simpson for Nonprofits: The Truth about How People Really Think and What It Means for Promoting Your Cause

By Katya Andresen, Alia McKee Scott &Mark Rovner: Mar 16, 2010

The success of your online outreach hinges on your understanding of the inner workings of the human mind. Learn the basics of the new and revolutionary field of behavioral economics and how you can use these principles to craft more effective messages that will win the hearts and minds of your audience.

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Making a Switch: How to Change Things When Change Is Hard

By Dan Heath: Feb 23, 2010

Why is it so hard to make lasting changes in our organizations, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, says Dan Heath, the co-author of the new book, Switch: How to Change Things When Change Is Hard.

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