Ever wonder what creates--and reduces--social distance for donors? In Deborah Small’s fascinating book, The Science of Giving, she investigates giving psychology.
“If 2009 was the year of the "tweet," 2010 is the year of the "check-in", said Joe Waters, Director of Cause and Event Marketing at Boston Medical Center on this weeks Live Discussion over at the Chronicle of Philanthropy.
It helps to know if your efforts are producing well or poorly, and it's awfully hard to tell if all you have to look at are your own results. And that can be hard to know for online fundraising.
With direct mail and other fundraising channels hitting the skids, nonprofits are looking to boost online revenue in any way they can - trying out new tactics to get that all-important first donation from non-members.