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Case Studies & White Papers

Report: Can donation page optimization boost online giving?

By Melissa Tooley: May 20, 2008

While email and web copy may persuade people to "click to donate now," very few who land on the donation page actually complete the donation transaction.

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Change.org and NetworkforGood.org Launch Partnership to Extend Social Networking Technology to 1.5 Million Nonprofits

By Jono Smith: Dec 13, 2007

Change.org, the leading online social network for nonprofit organizations, and Network for Good, the Internet's leading fundraising resource for nonprofits, announced Thursday a partnership to extend Change.org's social networking tools to the 1.5 million organizations on Network for Good's giving system.

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How to Do Grand-Plan Marketing 90 Days at a Time (Case Study)

By Nancy E. Schwartz: Apr 28, 2008

The Challenge

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Excelling Past Excel: Commonweal Institute’s Switch to the Donor Management Suite

By Rebecca Ruby: Apr 22, 2008

Dubbed a "small organization with grand ambitions" by consultant Noah Sloss, the Commonweal Institute (CI)-a think-tank based in California-was in an all-too-familiar situation:

A few thousand contacts and donors floating around in Excel spreadsheets
E-newsletters being delivered through personal email accounts
The desire to properly cultivate and segment its cons

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Case Study: The Nashville Peace and Justice Center

By Network for Good: Mar 13, 2008

To say that communication is paramount for a community-based coalition is an understatement. The Nashville Peace and Justice Center (NPJC) depends on a weekly e-newsletter to keep their member organizations and individual members abreast of upcoming social justice programs and events throughout the Nashville area.

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Case Study: LandChoices

By Network for Good: Mar 4, 2008

A small grassroots organization, LandChoices, began its nonprofit journey as a group of four dedicated members: the founder, Kirt Manecke, and three of his friends.

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How Suite It Is: The Story of One Nonprofit's Online Fundraising Switch and Success

By Rebecca Ruby and Jake Emen: Feb 20, 2008

Imagine starting a new position at a reputable organization whose reach is global. Enthusiastic supporters look to your charity as a resource and a teacher of a traditional faith. You're new to this passionate network, but eager to dive in and make connections.

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Comparing Lower-Cost Online Integrated Applications

By Eric Leland & Laura Quinn: Dec 19, 2007

This article is courtesy of Idealware, which provides candid information to help nonprofits choose effective software. For more articles and reviews, go to www.idealware.org.

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Case Study: StopTheWar.com

By Network for Good: Nov 29, 2007

StopTheWar.com
Building Your Email List of Prospects

Building a list of prospects that can be cultivated by email and converted to donors over time should be a central goal of any online fundraising program. Special campaigns that drive traffic to your site and give visitors reason to leave their email addresses are a great way to grow that list.

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Case Study: Ruckus Society

By Network for Good: Nov 29, 2007

Ruckus Society

http://www.ruckus.org/

The Ruckus Society, a 501c3 nonprofit organization based in Oakland, California, provides environmental and human rights organizers with tactical and strategic tools for conducting direct action, media activism, and "culture jamming." Drawing upon a vast network of organizations and communities, The Ruckus Society works behind the scenes, fostering an effective movement through collaborations and knowledge sharing.

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