Best Practices

Ensuring Your Emails Get Read

Jeff Chandler

OK, you have crafted an inspired email that you think will do a great job informing and motivating your audience. But how many people will just hit the delete key without even reading it?

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Why People Ignore Your Marketing and What to Do About It

Chris Forbes

People have a Physiological Ability to Ignore your Marketing, but there is something you can do about it, try a little Guerrilla marketing.

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How to Integrate Your Fundraising Strategy

Nick Allen

It's wise to integrate your mail and online programs, and the larger the programs, the more upside for integration. Of course, you want to enable your supporters to donate by whatever channel they choose for a given gift—the BRE, the donation page on your site, or plain unmarked bills delivered to your door.

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Sell Better with Stories

Casey Hibbard

If you heard that a certain type of fox is endangered, would you be moved to act?

How about if you heard that a mama fox was trying to keep herself and her litter safe as their forest disappears?

Now that's different. There's a story there with actual individuals being affected.

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Using Social Media to Decrease E-Mail Unsubscribe Rates

Debra Askanase

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Five Ways to Cultivate Your Donors—Personally

Terry Axelrod

We say you must have two personal contacts per year with each of your major donors. Here are five suggestions for the most personal and effective ways to keep in touch and develop a relationship with each donor:

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8 Benefits of Having a Nonprofit Blog

BlogHer Contributing Editor Britt Bravo

Should all nonprofits have a blog? Nope.

Can having a blog benefit your organization? Yup.

Below are eight benefits of having a nonprofit blog.

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Optimizing Your Donation Pages to Increase Giving: A Bright Spot in a Tough Economy

Dawn Stoner, Donordigital

Your e-mail and web copy may persuade people to "click to donate now." But often only 20% — sometimes as few as 10% — of the people who land on a donation page actually complete the transaction.

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When to Switch Email Campaign Service Providers

Network for Good

Whether your nonprofit is considering switching email campaign service providers (ESPs)-or signing up for a service in the first place-there are a number of factors to keep in mind. The market is saturated with providers waiting in line to tell you why their service is superior.

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10 Simple Ideas for a Greener Fundraising Event

Event 360

Fundraising events are wonderful for connecting with your community of supporters, but can also create waste. Fortunately there are many ways you can help encourage eco-friendly practices when planning your event. Here are 10 simple ideas to help make your nonprofit's next fundraising event greener, courtesy of our friends at Event 360.

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