What exactly are your donors thinking? Have you ever thought about the millions of thoughts running through their heads when faced with the opportunity to donate? Are they thinking certain things and just not telling you?
You’re about to say something important. Maybe it’s a fundraising appeal, maybe it’s a speech, or maybe it’s a donor acknowledgment. Before sending that message or opening your mouth, run through these eight questions to make sure your message will speak to your audience and inspire action.
Zappos.com is an online shoe and apparel store whose mission is to deliver happiness through a philosophy of providing exemplary customer service to WOW! customers. Ever wonder if your organization could do the same?
Storytelling is the single most powerful communications tool you have available, bar none. But many good causes tend to have problems telling good stories even though people have been communicating through stories for thousands of years.
The wonderful Andy Goodman recently wrote about the Golden Theme. It captures the idea that the best stories are the ones in which we see ourselves: “It is our ability to imagine ourselves in a story’s circumstances that makes stories work.”
Yesterday, I had a chance to participate in an excellent Nonprofit 911 webinar featuring Dan Pallotta, author of Uncharitable? Bob Ottenhoff, CEO GuideStar and Ken Berger of Charity Navigator discussing the issue of charity rating systems.