Best Practices

Overachiever's Guide to Year-End Fundraising

Alia McKee Scott

Like crime, procrastination doesn’t pay. Literally. For many organizations nearly half of online fundraising revenue comes in during the month of December. But that revenue doesn’t just magically materialize.

Share |

What’s your organization’s role in the wake of a man-made disaster?

Kate Olsen

In the wake of a manmade disaster, such as the 2010 Deepwater Horizon oil spill, it's not always clear when a nonprofit should respond. And if so, how?

Share |

Why Should Your Organization Bother with Surveys?

Carolyn Kopprasch

Surveys are a great way to better understand - and build relationships with - your donors and supporters.

Asking our donors and supporters to tell us about themselves and their experience with our organization is a great way to connect without asking for money. And listening to their feedback and adapting accordingly is even better!

Share |

How to Design an Effective Survey

Carolyn Kopprasch

Shape your survey questions to get the most valuable information.

Share |

Seven Online Fundraising Strategies You Can Do Right Now

Allyson Kapin

If your organization's average online gift is lower than you would like or your organization has not developed a well thought out year-end online fundraising campaign in the past, then you need to make changes to your online fundraising program ASAP.

Create Killer Landing Pages

Share |

How to Define Your Target Audience: Is Your Nonprofit a Match for Your Community?

Chris Forbes

Many nonprofits make the mistake of trying to get the people they want to reach to think exactly like them, when they really should focus on getting people to take action by understanding their audiences better. Nonprofit marketing results don’t require the target audience to accept the worldview of the marketer before they take action.

Share |

How to Tap into the Heart and Soul of Your Organization When You Write

Julie Stofer

Is your organization one of the thousands that miss the mark when writing fundraising materials?

Share |

Traits of a Good Nonprofit Guerilla Marketer

Chris Forbes

You are learning about Guerrilla Marketing, but you may find you are too busy, or not in the right place in your role to lead the marketing attack for your organization. Your nonprofit can still benefit from Guerrilla Marketing principles by finding someone in your own ranks who can get excited about the thought of aggressive, proactive marketing.

�

Share |

How to Improve Your Nonprofit Marketing by Using a Calendar

Chris Forbes

Many nonprofits miss opportunities to improve their marketing simply because they don’t put their plans into a calendar. Month-by-month they let events, promotions, and outreach go by and don’t realize their greatest opportunities for increased effectiveness are parading right in front of them, on their calendar.

Share |

The Secret to Successful E-Newseltters: Standing on Your Heads

Kivi Leroux Miller

"Standing Heads" are categories of articles that you can include in your editorial calendar for your newsletter.

Selecting standing heads provides numerous advantages:

Share |