Best Practices

Tips from the Worst Websites

Katya Andresen

I'm a big fan of Websitesthatsuck.com, especially their annual hall of shame. I go there when I feel depressed about my own web shortcomings - nothing like a dose of schadenfreude to brighten the spirit.

Here are just a few of the many useful lessons from the list of offenders this year:

Share |

How to Revolutionize Your Special Events

Jeff Shuck

Cavemen once ventured out of their caves and into the vast worlds beyond. Christopher Columbus once sailed across the globe and discovered new lands. Now, nonprofit leaders, it is time for you to change your horizons. The way things used to be done is not the way things should be done now. Convert your old way of thought into an upgraded, modern strategy designed for success.

Share |

Four Parts of a Great Message

Katya Andresen

A compelling message can generate fundraising success even with modest marketing budgets. But when people are bombarded with thousands of messages a day, how do you make sure your messages rise to the top?

Share |

Event 101 for Fundraisers

Jeff Shuck, Event 360

Every great movement involves an experience - a moment when a supporter can personally connect with your cause. Use your events to engage fundraisers, collect data on participants and donors, know why they care, determine how to communicate with them, follow up with them, and involve them in your organization’s mission in way that is relevant and meaningful for each individual!

Share |