Best Practices

How to Get People to Say Nice Things About Your Nonprofit (and What to Do When They Don’t)

Katya Andresen

“How do we get people to give our nonprofit great reviews?” I get asked how to do this all the time. It’s an important question in an era when charity rating sites allow reviews of nonprofits and anyone can proffer opinions good and bad online.

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Don't Tell Me an Issue! Tell me a Story.

Susan Barnett

Stories are the way we've communicated throughout human history. There's a reason for that:

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7 Ways to Get Better Response Rates to Your eNewsletter

Katya Andresen

Want to increase donations through your email outreach? You need to give people a compelling reason to open your message and then act. Fortunately there are several things you can easily do to improve your odds. Here are my 7 ideas for better response rates.

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Why Email? Reasons to Love Email Marketing

Matt McCutchan

With the right email marketing service, like EmailNow, you can create powerful, effective branded messages that get the results you want. You may have heard that "email is dead," but here are 5 reasons why you should be using email marketing to stay in touch with your audience:

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Planning and Executing a Successful Nonprofit Fundraising Event

Joe Fazio, Liz Glover Wilson and Rebecca Higman

Nonprofit fundraising events are a great way to cultivate support and attract new donors. But great events take a lot of planning, financial support and hard work. Before securing that banquet hall or scheduling those tee times, ask yourself a few questions:

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Why "I'm Sorry" is So Powerful

Katya Andresen

I’ve had a lot of chances to practice apologizing, because I’ve made so many mistakes in my life.

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What Your Donors Aren't Telling You

Katya Andresen

What exactly are your donors thinking? Have you ever thought about the millions of thoughts running through their heads when faced with the opportunity to donate? Are they thinking certain things and just not telling you?

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8 Things to Check Before You Send That Nonprofit Message

Katya Andresen

You’re about to say something important. Maybe it’s a fundraising appeal, maybe it’s a speech, or maybe it’s a donor acknowledgment. Before sending that message or opening your mouth, run through these eight questions to make sure your message will speak to your audience and inspire action.

8 Things to Check Before You Send That Nonprofit Message

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Variety is the Spice of Email

Mary Foster and our friends at The Emma Blog

Trying something different can be a bit unnerving, require a few rounds of testing and even a little research. Why would you want to take on something that sounds like, well, a lot of work?

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7 Ways to Show Your Nonprofit’s Personality

Kivi Leroux Miller

Recently, I asked my readers to describe their nonprofit’s personality in three words and I got some interesting responses. Several of my readers emailed me privately to say that they really didn’t think their nonprofit had much of a personality at all.

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