Best Practices

How to Test Your Nonprofit Emails

Network for Good

Sending the most effective emails to your donors doesn't have to be a guessing game.

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Three Reasons Why Your Nonprofit Message is Failing

Katya Andresen

If your organization's messaging isn’t getting through or your nonprofit marketing campaign isn’t making a difference, it is probably due to one (or all) of these three reasons.

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The Secret to Effective Fundraising Premiums

Katya Andresen

mercy corps ram

At the recent Nonprofit Technology Conference, I was asked about donor premiums -- those return address labels, mugs, etc. given to people in exchange for making a donation.

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8 Tips for a Mobile-Friendly Nonprofit Website

Caryn Stein

Nonprofits are reporting that up to a third of their Web traffic is now coming from mobile devices. The mobile Web is rapidly becoming a key way to communicate your message to donors; it’s important that your nonprofit website isn’t giving them a bad impression.

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The 3 Things Your Donor Thank You Must Do

Caryn Stein

Want to start the off on the right foot with your donors? Take the time to show your gratitude and to differentiate yourself in a way that advances your mission and deepens your relationships with donors. Remember: having a memorable thank you is the first step in retaining more donors.

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The 4 Key Qualities of Amazing Thank You Letters

Caryn Stein

We all know thanking donors is important, but sometimes it’s easily brushed aside as one more item on our to-do lists. Consider this grim reality: nonprofits lose the vast majority of donors acquired each year. The typical nonprofit will keep only one in three to one in five of their supporters next year!

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6 Steps to Maximize Online Giving

Jocelyn Harmon and Rebecca Higman

As more donors opt to complete their donations online, it is our job as nonprofits to encourage and support that giving preference. You can maximize your online fundraising results this year by making online giving an easy, memorable and readily available option.

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How to Work with Corporate Partners for Disaster Response Giving

Kate Olsen

Did you know that Network for Good sees online giving activity spike by factors as high as ten in the days following a large-scale humanitarian or natural disaster?

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6 Foolproof Tips for Great Nonprofit Content

Jocelyn Harmon and Rebecca Higman

It’s imperative to remember that our job as fundraisers is to write compelling stories that engage our donors. Creating great content is both art and science.

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3 Ways to Encourage Monthly Giving

Network for Good

Want to enable your donors to give more and stop asking them for money all the time? Would your nonprofit benefit from a dependable stream of contributions? Working to convert annual donors into monthly donors is one of the smartest things you can do as a fundraiser.

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