Nonprofits are reporting that up to a third of their Web traffic is now coming from mobile devices. The mobile Web is rapidly becoming a key way to communicate your message to donors; it’s important that your nonprofit website isn’t giving them a bad impression.
Want to start the off on the right foot with your donors? Take the time to show your gratitude and to differentiate yourself in a way that advances your mission and deepens your relationships with donors. Remember: having a memorable thank you is the first step in retaining more donors.
We all know thanking donors is important, but sometimes it’s easily brushed aside as one more item on our to-do lists. Consider this grim reality: nonprofits lose the vast majority of donors acquired each year. The typical nonprofit will keep only one in three to one in five of their supporters next year!
As more donors opt to complete their donations online, it is our job as nonprofits to encourage and support that giving preference. You can maximize your online fundraising results this year by making online giving an easy, memorable and readily available option.
Want to enable your donors to give more and stop asking them for money all the time? Would your nonprofit benefit from a dependable stream of contributions? Working to convert annual donors into monthly donors is one of the smartest things you can do as a fundraiser.