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Best Practices

The Art of the Online "Ask"

By Rebecca Ruby: Jul 24, 2008

When you sit down to view your nonprofit organization's website, you should be able to locate the donate button in one to two seconds. One Mississippi... Two Mississippi... Time's up! That's it. It should be that easy.

So why aren't more websites designed that way?

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Holidays in July: Get a Jump on End-of-the-Year Fundraising

By Rebecca Ruby: Jul 16, 2008

Supporters choose to donate to organizations for a variety of reasons. (Here's a list of a few.) One particular reason (number 6 from our lovely list) is this: People love tax deductions.

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15 Secrets to Great Subject Lines

By Rebecca Ruby: Jul 15, 2008

Lyris HQ has a great a white paper "Email Subject Lines: 15 Rules to Write Them Right," which highlights the make-or-break importance of subject lines. It's well w

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Keeping Info in Your Donor Database

By Jason Dick: Jul 14, 2008

Donor database systems are often only as good as the information we put into them (check out this post on choosing a donor database). Over the last couple weeks I’ve been working with a new donor database, building some crystal reports, and setting up a tracking system.

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The Brand Gap: How to Bridge the Distance Between Business Strategy & Design

By Marty Neumeier: Jul 2, 2008

10 Must Haves for an Effective Website

By Rory Carlton: Jul 1, 2008

Here we explore ten must haves to ensure your website delivers maximum impact.

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How to Approach Your Old and New Donors

By Marc A. Pitman: Jun 19, 2008

Now you're ready to start asking. There are two groups for you to ask from: those who already know you and those who don't.

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The Three Pieces of Background You Need Before You "Make the Ask"

By Marc A. Pitman: Jun 19, 2008

As you introduce people to your cause, it can be very helpful to have some background materials.

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6 Steps to Better Email Outreach

By Katya Andresen: Jun 4, 2008

Here are six great, easy steps to improving your email outreach that Anne Holland presented at Marketing Sherpa's Email Summit:

Opt-ins - Make it easy for people to sign up to hear from your nonprofit right on your home page. Don't make them have to hunt long and hard to find how to sign up, or go to through many steps and pages to do it.

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5 Steps to Email Marketing

By Winston Bowden: Jun 4, 2008

Nonprofits are confronted with many of the questions that any other enterprise, small or large, often ponders: How do I connect with my customers? Which communication vehicle will provide my organization with the highest return on investment? How can I determine what my target market wants?

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