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Best Practices

Why Email? Reasons to Love Email Marketing

Matt McCutchan

With the right email marketing service, like EmailNow, you can create powerful, effective branded messages that get the results you want. You may have heard that "email is dead," but here are 5 reasons why you should be using email marketing to stay in touch with your audience:

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Why "I'm Sorry" is So Powerful

Katya Andresen

I’ve had a lot of chances to practice apologizing, because I’ve made so many mistakes in my life.

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What Your Donors Aren't Telling You

Katya Andresen

What exactly are your donors thinking? Have you ever thought about the millions of thoughts running through their heads when faced with the opportunity to donate? Are they thinking certain things and just not telling you?

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8 Things to Check Before You Send That Message

Katya Andresen

You’re about to say something important. Maybe it’s an appeal, maybe it’s a speech, or maybe it’s an acknowledgment.

First, check:

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Variety is the Spice of Email

Mary Foster and our friends at The Emma Blog

Trying something different can be a bit unnerving, require a few rounds of testing and even a little research. Why would you want to take on something that sounds like, well, a lot of work?

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7 Ways to Show Your Nonprofit’s Personality

Kivi Leroux Miller

Recently, I asked my readers to describe their nonprofit’s personality in three words and I got some interesting responses. Several of my readers emailed me privately to say that they really didn’t think their nonprofit had much of a personality at all.

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Five Boxes to Check Before Your Social Media Foray

Katya Andresen

The Smartblog on Social Media had some great advice on social media. Read the wh

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How “Wow!” Experiences Create Lifetime Donors

Pamela Grow

Zappos.com is an online shoe and apparel store whose mission is to deliver happiness through a philosophy of WOW! It has built an entire culture around these WOW! experiences by providing exemplary customer service. Because of this commitment to their customers, Zappo's is now the gold standard for customer service.

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Storytelling: The First Best Thing

Andy Goodman

Storytelling is the single most powerful communications tool you have available, bar none. But many good causes tend to have problems telling good stories even though people have been communicating through stories for thousands of years.

So, what makes narrative so powerful?

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How to Tell a Story that Feels Your Own in 30 Seconds

Katya Andresen

The wonderful Andy Goodman recently wrote about the Golden Theme . It captures the idea that the best stories are the ones in which we see ourselves: “It is our ability to imagine ourselves in a story’s circumstances that makes stories work.”

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