Attracting New Donors

Reframe Your Benefit to Donors with 4 Questions

Clay Shirky

One of the risks for nonprofits face when asking for things from supporters (especially when you ask for money) is that the old bargain -- the bargain of the 20th century – was essentially, “I have a cause that you agree with: you give me money, I’ll give you a newsletter.

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3 Tips to Engaging Potential Donors

Rebecca Ruby Higman

Too often nonprofits take the time crafting a new-fangled way of saying "donate now," and not enough time polishing the context. Here are a few quick tips for building a bridge and engaging with a potential donor before making "the ask":

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Finding Prospects, Building Relationships, Enticing Investors

Tom Suddes

The lifeline of any organization is the people that give their money and their time to support it. You have to find those people, keep them around and encourage them to finally take action.

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4 Ways to Attract Donors Online

Network for Good

How can you attract new donors online? Here are four tips for using email to acquire new donors and build relationships with existing donors.

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3 Ways to Improve Your Next Fundraising Appeal

Katya Andresen

One of the major obstacles you can run into while fundraising online is sending out the wrong message. This is known as the "it's all about us" disease. Many nonprofits fall into this category, where all of their communications read like an "About Us" page.

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Acquiring New Donors Online

Network for Good

Many organizations are reporting that the majority of their online donations are from new donors. The keys to acquiring new donors on your site are:

1. Bringing potential donors to your site.

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