I realize that many people in nonprofits may answer that question with "I don't use Twitter." I'm not saying everyone should. But for those who have adopted it or are thinking about it, the next step is to find a style of use and how to integrate it into your work flow.
The website of an organization is how many donors "meet" you and therefore it's just as important to make a great first impression online as it is in person. The essential challenges in online fundraising are getting a prospective donor to your donate page and also establishing who you are in a compelling fashion.
Your fundraising and/or marketing budget is small, tight and stretched to the max. Even if it's large, you wish it was a little big bigger or more encompassing. There is a constant struggle of wiggling around that budget and attempting to get great results with it. Email is a great, cost-effective tool and email lists are the most important component of your online marketing and communication strategy.
I came across a series of articles in the Washington Post ballyhooing the five-year anniversary of the iPod. This article chronicled the conversion of a Mac skeptic to an iPod addict. The reason why? The convert says:
"My conversion to iPod is like a proverb: You can't criticize something for being ‘too easy'...
New donor acquisition is the life blood of your organization.
In order to grow, and reap the benefit of increased revenue, you must acquire more new donors each year than you lose plus more to fuel growth. The most successful nonprofit organizations have ongoing acquisition programs that generate a steady stream of new donors.
This is a sample plan for an imaginary local animal rescue organization called Save the Animals (STA) which is trying to take their outreach efforts online to become well known in the community. While the specifics of your online fundraising plan will be unique for your organization, the overarching themes will likely be similar.