101: Getting Started

Causes

Network for Good

Nonprofit organizations can launch an online fundraising drive for their cause, promote it to their friends and network, and raise money. That in a nutshell is what Causes is all about.

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Online Fundraising in 10 Easy Steps

Katya Andresen

Have you been thinking about trying to raise money online? Not sure how to get started? Network for Good's Katya Andresen, the author of Robin Hood Marketing and the Nonprofit Marketing Blog, shares how to make email and the web part of your fundraising program. In this archived presentation, Katya walks through 10 steps for painlessly launching an online fundraising program.

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4 Tips for Getting Proactive about Building Your Email List

Rebecca Ruby

A philosophical question: If an e-newsletter is powerful enough to move someone to action, but no one's around to read it, does it make an impact?

If not particularly mind-bending, this inquiry does bring up a valuable (seemingly obvious) point: You can craft a fabulous e-newsletter, send it out just the right number of times per year and impart some really powerful information, but you need t

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11 Keys to Nonprofit Social Media Success

Katya Andresen & Stacie Mann

How can you fundraise successfully with social media? Use these 11 steps to find social media success:

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Finding Prospects, Building Relationships, Enticing Investors

Tom Suddes

The lifeline of any organization is the people that give their money and their time to support it. You have to find those people, keep them around and encourage them to finally take action.

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Branding Your Nonprofit: An Investment in Your Tomorrows

Elaine Fogel

In the nonprofit sector, we sometimes market services and occasionally a product, but most frequently, we market "heart." The by-product of our existence has more importance than any consumer product can muster. The results of our success affect others.

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Getting Past the No Budget Myth

Tiffany Meyer

Anyone who's worked for a nonprofit organization or government agency has heard this response: "Sorry, there's no budget for that." For those of you who long to create a more proactive marketing program but simply don't have the financial backing to make it a reality, there is hope. And for those of you who realize that your efforts could use an overhaul but are unsure how to justify - or limit - the expense, there is an answer.

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The Pitfalls of Reactive Marketing: Nonprofits Beware

Tiffany Meyer

Marketing, advertising, public relations - each of these industries are laden with urgency and a demand-oriented culture (can you say "deadline") that can transform the most easy-going nonprofit leader into a reactive stress case. If you have found yourself (or your nonprofit administrators) flying by the seat of your pants with your outreach, it's time to slow down and determine just how much reactive marketing is costing your organization.

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How to Write a Human Interest Story

Macon Morehouse

There are as many different ways to tell stories as there are stories to tell. But how can you squeeze the emotional anecdotes, the news peg, facts, and figures into a short story that is a quick and easy read? If you are not breaking news, here's one sure-fire formula to help get you started.

Paragraphs 1-2: The lede.

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