101: Getting Started

10 Things to Avoid in Nonprofit Email Campaigns

Emma

Email can be a powerful tool for staying in touch with supporters. After spending time on your email strategy and crafting the perfect message, don't crash and burn by making one of these common mistakes.

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How to Write a Nonprofit News Release

Jerry Brown; APR

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Steps for Turning Your Organization into a Heavily Quoted Source

PRNewswire

Article provided by PR Newswire's Nonprofit Toolkit, an educational resource devoted to Non Profit public relations.

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Developing a Nonprofit PR Plan

Rachel Meranus; PRNewswire

Article provided by PR Newswire's Nonprofit Toolkit , an educational resource devoted to Non Profit public relations.

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Five Questions for Creating a Winning Nonprofit Marketing Plan

Jocelyn Harmon

Many nonprofit marketers often skip the planning stage for marketing and jump right into tactics. By making time to step back and plan ahead, you can fine tune your nonprofit outreach to be laser focused on your audience and what motivates them to get involved and give.

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How to Develop a Results-Driven Nonprofit Marketing Plan

Tiffany Meyer

Have you ever struggled to create a PRO-active marketing or public outreach program? Is obtaining board buy-in for your marketing program budget an upward battle? Do you wear multiple hats and want to be sure you’re making the most of your limited resources? Than this introductory teleseminar is for you.

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Create an Online Fundraising Plan - Step 4: Know Your Numbers

Rebecca Ruby

Empathetic. Donor-centric. Sympathetic. Your marketing communications are "ticking" along as they should be. But, as we're all painfully aware, the right-side of the brain just loves piping in to talk about numbers, figures, trends and goals.

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Create an Online Fundraising Plan: Match Up Your Online and Offline Marketing

Rebecca Ruby

Online fundraising only makes up a portion of your overall marketing plan. It's not a stand-alone initiative--it's an integrated part of your communications strategy. Not only is your strategy multi-faceted, but your donors are too!

Below, check out our tips for integrating your offline and online tactics to best reach your donors across all channels in your online plan:

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Create an Online Fundraising Plan - Step 2: Improve Your Emails

Rebecca Ruby

The email portion of your online fundraising plan should contain two main points:

Getting organized
Remembering that content is (still/again) king

Work these initiatives into the part of your online fundraising plan dedicated to email marketing:

Planning Tips:

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Create an Online Fundraising Plan - Step 1: Work Your Website

Rebecca Ruby

Your web strategy for online fundraising should include three main objectives: maintain a site design that has high usability, remember that content is king, and determine ways to increase site traffic. Work these initiatives into the part of your online fundraising plan dedicated to website improvement:

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