Email can be a powerful tool for staying in touch with supporters. After spending time on your email strategy and crafting the perfect message, don't crash and burn by making one of these common mistakes.Â
Many nonprofit marketers often skip the planning stage for marketing and jump right into tactics. By making time to step back and plan ahead, you can fine tune your nonprofit outreach to be laser focused on your audience and what motivates them to get involved and give.
Have you ever struggled to create a PRO-active marketing or public outreach program? Is obtaining board buy-in for your marketing program budget an upward battle? Do you wear multiple hats and want to be sure youâ€™re making the most of your limited resources? Than this introductory teleseminar is for you.
Empathetic. Donor-centric. Sympathetic.Â Your marketing communicationsÂ are "ticking" along asÂ they should be. But, as we're all painfully aware, the right-side of theÂ brain just loves piping in to talk about numbers, figures, trends and goals.
Online fundraising only makes up a portion of your overall marketing plan. It's not a stand-alone initiative--it's an integrated part of your communications strategy. Not only is your strategy multi-faceted, but your donors are too!
Below, check out our tips forÂ integrating your offline and online tactics to best reach your donors across all channels in your online plan:Â
Your web strategy for online fundraising should include three main objectives:Â maintain aÂ site design that has high usability, remember that content is king,Â and determine ways to increase site traffic. Work these initiatives into the part of your online fundraising plan dedicated to website improvement: