101: Getting Started

5 Steps to Finding the Ideal Email Service Provider

Nancy E. Schwartz

Have you ever felt trapped by your email provider—dissatisfied with the features and/or service but daunted by figuring out how and where to move?

That was our situation 18 months ago, and I was completely flummoxed by it. But before I get to that, let me start at the beginning.

Skip to the 5 Steps

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Fitting Online Outreach into an Overall Fundraising Strategy

Katya Andresen

Why Raise Funds Online?

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3 Surefire Ways to Use Twitter To Promote Your Organization

Julie Stofer

If you’re contemplating committing time to engaging people on Twitter – and it does take time – you need to ask yourself a bunch of other questions first.

1. Lay A Solid Online Outreach Foundation

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Mastering the Art of Writing a Good Tweet to Promote Your News

Victoria Harres Akers, Director, Audience Development, PR Newswire

Boosting the visibility of your message in Twitter searches is easy with PR Newswire’s Social Post™ news release distribution service. Simply submit a news release summary (under 100 characters) with your full release, and PR Newswire will post your message to followers of our general and industry-specific Twitter accounts, along with a link back to your news release.

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How to Define Your Target Audience: Is Your Nonprofit a Match for Your Community?

Chris Forbes

Many nonprofits make the mistake of trying to get the people they want to reach to think exactly like them, when they really should focus on getting people to take action by understanding their audiences better. Nonprofit marketing results don’t require the target audience to accept the worldview of the marketer before they take action.

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Creating an E-Newsletter Your Readers Will Always Open

Kivi Leroux Miller

Nonprofits usually produce newsletters for one of two reasons:

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5 Tips For Increasing Traffic to Your Nonprofit’s Website

Marc Pitman

I'm not an SEO expert, and I've never played one on TV. But here are some tips I've learning along the way. They'll help raise your nonprofit website's visibility with search engines so that people will find your site much more easily.

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5 Tips for Choosing Your Nonprofit URL

Marc Pitman

Getting a memorable domain name is a very important step in online fundraising. All fundraising, really. Donors often check out an organization's website before making a gift, so putting thought into your domain name can help you raise more money.

Generally, of course, you'll want to choose the name of your nonprofit. But here are some things to think about as you decide.

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Six Steps to Developing an Nonprofit Editorial Calendar

Jeff Chandler

One of the first steps in developing a comprehensive email program is to design an "Editorial Calendar". Much like the editor of a magazine sits down and plans issues months in advance, you also need to have a plan.

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A Nonprofit’s Guide to Building Simple, Low-Cost Websites

Chris Peters

Editor's note: We recommend reading this article in conjunction with Tips for Designing (or Redesigning) a Nonprofit Website to get a more complete picture of options to create a well-designed, affordabl

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