Every great movement involves an experience - a moment when a supporter can personally connect with your cause. Use your events to engage fundraisers, collect data on participants and donors, know why they care, determine how to communicate with them, follow up with them, and involve them in your organization’s mission in way that is relevant and meaningful for each individual!
Any successful nonprofit fundraising campaign has an effective call to action. Your call to action is the actual spot where you ask somebody to do something -- volunteer, donate, sign a petition, subscribe.