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About Network for Good

Network for Good provides easy and affordable online fundraising services. Visit our website to learn more.


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101: Getting Started

The Five Minute Guide to Social Networking

I've lived in several foreign countries, and each time the first weeks were an unnerving rush of the unfamiliar. The parade of shuffling, singing men and women celebrating a newly circumcised boy in Madagascar or the electric shades of hair sported by pointy-booted Ukrainian beauties or the geckos swarming on my office walls in Cambodia were thoroughly strange, and they made me feel thoroughly a stranger. With each country, I worked harder and faster to become less of an outsider, to understand, and to fit in.

Choosing Donor Software: Things to Remember

  • Don't have a Technology Plan? Now might be a good time to put one together. There are many resources available to assist you with this. Remember that this process will not just impact development - but other departments as well. A strong technology plan and strategy will ensure the best choice possible.

Evaluating Your Donor Management Software

Choosing the right Donor Management software for your agency can be a daunting task. With so many packages to choose from it may seem impossible at times. I am hoping I can help shed a little light on the issues here today.

Get R.E.A.L.: Four Steps to a Successful Fundraising Plan

I often get asked by start-up nonprofits how to raise money. The panic of making budget seems to make raising money impossible without knowing someone rich and famous like Bill Gates or Warren Buffet.

But fundraising isn't impossible. It can an incredibly exciting adventure. Here is a simple plan I recommend to my clients.

Create an Online Fundraising Plan - Step 4: Know Your Numbers

 

Empathetic. Donor-centric. Sympathetic. Your marketing communications are "ticking" along as they should be. But, as we're all painfully aware, the right-side of the  brain just loves piping in to talk about numbers, figures, trends and goals.

Create an Online Fundraising Plan - Step 3: Match Up Your Online and Offline Marketing

Online fundraising only makes up a portion of your overall marketing plan. It's not a stand-alone initiative--it's an integrated part of your communications strategy. Not only is your strategy multi-faceted, but your donors are too!

Below, check out our tips for integrating your offline and online tactics to best reach your donors across all channels in your online plan: 

Donor Database Implementation Checklist

CRM means "customer resource management"-it's software that allows you to centrally store and access information about donors or other constituencies. Why do you need this?

Create an Online Fundraising Plan - Step 2: Evolve Your Emails

The email portion of your online fundraising plan should contain two main points:
  1. Getting organized
  2. Remembering that content is (still/again) king

Work these initiatives into the part of your online fundraising plan dedicated to email marketing:

Planning Tips:

Create an Online Fundraising Plan - Step 1: Work Your Website

The Web-strategy portion of your online fundraising plan should encompass three main initiatives: maintain a site design that has high usability, remember that content is king, and determine ways to increase site traffic. Work these initiatives into the part of your online fundraising plan dedicated to website improvement:

Design Tips:

Create Personas to Bridge the Gap with Target Audiences

Before your organization embarks on any communications planning or implementing a campaign, it's vital to understand the interests, perspectives, needs and goals of your base and other audiences, and their behavioral patterns.

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