Social media can feel akin to being a stranger in a strange land. People have their own customs online, they act differently, and it can be hard to find your way around. It seems so foreign and intimidating.
Have Facebook changes harmed social media engagement efforts for nonprofits and companies? We wanted to get the scoop, so Network for Good’s Katya Andresen turned to Facebook expert, John Haydon. He provided these excellent, understandable and level-headed responses to the most common questions on why people see what they see on Facebook.
Is your fundraising campaign focused on getting results? It may sound like an obvious question but many organizations don't approach fundraising campaigns with clear, concrete goals. Without defined goals, it's pretty tough to know if you're actually succeeding.
People are influenced by innumerable whims, impulses, and values. You never know what marketing and fundraising strategies and tactics will work best until you test them. That is why testing is a must for nonprofits.
Cause marketing is a partnership between a nonprofit and a for-profit for mutual profit. Partnership implies equal work and equal reward for both the nonprofit and the company. Cause marketing programs should be win-win situations for everyone. This isn't about companies giving you money. This is about companies working with you so they can derive some type of benefit out of it as well.