Social media can feel akin to being a stranger in a strange land. People have their own customs online, they act differently, and it can be hard to find your way around. It seems so foreign and intimidating.
Have Facebook changes harmed social media engagement efforts for nonprofits and companies? We wanted to get the scoop, so Network for Good’s Katya Andresen turned to Facebook expert, John Haydon. He provided these excellent, understandable and level-headed responses to the most common questions on why people see what they see on Facebook.
Is your fundraising campaign focused on getting results? It may sound like an obvious question but many organizations don't approach fundraising campaigns with clear, concrete goals. Without defined goals, it's pretty tough to know if you're actually succeeding.