101: Getting Started

The Five Minute Guide to Social Media

Katya Andresen

Social media can feel akin to being a stranger in a strange land. People have their own customs online, they act differently, and it can be hard to find your way around. It seems so foreign and intimidating.

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How to Test Your Nonprofit Emails

Network for Good

Sending the most effective emails to your donors doesn't have to be a guessing game.

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Social Media Storytelling for Nonprofits

Caryn Stein

Pairing your nonprofit storytelling with social media is a smart tactic for engaging supporters and inspiring them to take action.

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How to Make the Case for Social Media

Katya Andresen

It's clear that social media is an effective channel for establishing your nonprofit's brand identity, championing your cause and engaging with current and would-be supporters.

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How to Plan Your Fundraising Event

Network for Good

The first step to planning a successful fundraising event is to take a step that is so tempting to skip: Clearly articulate your grand plan.

You need to ask yourself:

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What Facebook Reach Means for Nonprofits

John Haydon

Have Facebook changes harmed social media engagement efforts for nonprofits and companies? We wanted to get the scoop, so Network for Good’s Katya Andresen turned to Facebook expert, John Haydon. He provided these excellent, understandable and level-headed responses to the most common questions on why people see what they see on Facebook.

Facebook Like Sign -- tips for nonprofits

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How to Set a Fundraising Goal

Caryn Stein

Is your fundraising campaign focused on getting results? It may sound like an obvious question but many organizations don't approach fundraising campaigns with clear, concrete goals. Without defined goals, it's pretty tough to know if you're actually succeeding.

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How to Serve Two Audiences with Your Nonprofit Website

Margaux O'Malley

Q: Our website has two target audiences, donors and researchers. How can we appeal to two extremely diverse audiences with the same website?

Direction Signs

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Testing 101: 4 Steps for Optimizing Your Fundraising Approach

Katya Andresen, Mark Rovner & Alia McKee

People are influenced by innumerable whims, impulses, and values. You never know what marketing and fundraising strategies and tactics will work best until you test them. That is why testing is a must for nonprofits.

4 Steps for Optimizing Your Fundraising Approach

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Cause Marketing 101: 5 Tactics for Raising Money from Businesses

Joe Waters

Cause marketing is a partnership between a nonprofit and a for-profit for mutual profit. Partnership implies equal work and equal reward for both the nonprofit and the company. Cause marketing programs should be win-win situations for everyone. This isn't about companies giving you money. This is about companies working with you so they can derive some type of benefit out of it as well.

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