If you're a procrastinator and are only just revving up your online fundraising, don't worry. The best is yet to come! Most people do their online giving at the end of December, so you still have time for success.
It’s tempting to pull out every design stop in an attempt to make your year-end e-appeal stand out. Resist the urge to resort to visual overload as you design your year-end campaign. Keep these five pointers in mind for best results:
Is your fundraising campaign focused on getting results? It may sound like an obvious question but many organizations don't approach fundraising campaigns with clear, concrete goals. Without defined goals, it's pretty tough to know if you're actually succeeding.
As more donors opt to complete their donations online, it is our job as nonprofits to encourage and support that giving preference. You can maximize your online fundraising results this year by making online giving an easy, memorable and readily available option.