Year End Fundraising

13 Secrets of Holiday Fundraising Online

Katya Andresen

If you're a procrastinator and are only just revving up your online fundraising, don't worry. The best is yet to come! Most people do their online giving at the end of December, so you still have time for success.

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Three Holiday Fundraising Clichés to Avoid

Caryn Stein

Holiday Coffee Cup

^{Photo Source: Big Stock Photo}

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8 Ways to Make the Most of Your Year-End Fundraising Campaign

Caryn Stein

Whether you've prepared all year for December fundraising or are playing catch up, there are still opportunities to make simple changes to help raise more money for your cause this year.

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5 Tips for Designing Your Year-End Email Appeals

Caryn Stein

It’s tempting to pull out every design stop in an attempt to make your year-end e-appeal stand out. Resist the urge to resort to visual overload as you design your year-end campaign. Keep these five pointers in mind for best results:

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How to Set a Fundraising Goal

Caryn Stein

Is your fundraising campaign focused on getting results? It may sound like an obvious question but many organizations don't approach fundraising campaigns with clear, concrete goals. Without defined goals, it's pretty tough to know if you're actually succeeding.

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6 Steps to Maximize Online Giving

Jocelyn Harmon and Rebecca Higman

As more donors opt to complete their donations online, it is our job as nonprofits to encourage and support that giving preference. You can maximize your online fundraising results this year by making online giving an easy, memorable and readily available option.