Donor Stewardship

The 3 Things Your Donor Thank You Must Do

Caryn Stein

Want to start the off on the right foot with your donors? Take the time to show your gratitude and to differentiate yourself in a way that advances your mission and deepens your relationships with donors. Remember: having a memorable thank you is the first step in retaining more donors.

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What Your Donors Aren't Telling You

Katya Andresen

What exactly are your donors thinking? Have you ever thought about the millions of thoughts running through their heads when faced with the opportunity to donate? Are they thinking certain things and just not telling you?

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How “Wow!” Experiences Create Lifetime Donors

Pamela Grow

Zappos.com is an online shoe and apparel store whose mission is to deliver happiness through a philosophy of WOW! It has built an entire culture around these WOW! experiences by providing exemplary customer service. Because of this commitment to their customers, Zappo's is now the gold standard for customer service.

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Thanks a Million: How to Thank Your Donors So They'll Come Back and Give More

Katya Andresen & Jocelyn Harmon

Download the transcript, audio recording and slides below Related Documents!

Amidst the hub-bub of annual reports, strategic planning and grantseeking calendar development, your focus as a fundraiser is out in front of you to the year ahead.

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Five Ways to Cultivate Your Donors—Personally

Terry Axelrod

We say you must have two personal contacts per year with each of your major donors. Here are five suggestions for the most personal and effective ways to keep in touch and develop a relationship with each donor:

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A Sample Donor Appreciation Certificate

Network for Good

What is the number one reason donors become "one-time" instead of "recurring"?

Donors cite the number-one reason for ceasing their support as this: It was the way I was treated by charity, from not being thanked to an avalanche of needy appeals.

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The Number One Reason Donors Stop Giving

Rebecca Ruby Higman

What is the number one reason donors become "one-time" instead of "recurring"?

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New Donor Bonding: The Amazing Value of Loyal Donors

Jeff Schreifels

New donor acquisition is the life blood of your organization.

In order to grow, and reap the benefit of increased revenue, you must acquire more new donors each year than you lose plus more to fuel growth. The most successful nonprofit organizations have ongoing acquisition programs that generate a steady stream of new donors.

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